A new video produced by the Wisconsin Milk Marketing Board (WMMB) reminds viewers that "every day is earth day when you make your living off the land." This nine-minute educational video, entitled "Cows and Conservation," highlights the positive impact that Wisconsin's 1.2 million dairy cows have on the state's environment and economy.

The video explains how dairy farming has contributed to Wisconsin's leadership role in land and water conservation going all the way back to the turn of the century.  Interviews with eight Wisconsin dairy producers highlight a number of environmental practices that protect our land and water resources such as creating natural buffer strips around streams and using no-till and contour strip cropping techniques.  Innovative manure management technologies such as composting and on-farm bio-energy production are also described.

The "Cows and Conservation" video is the latest in WMMB's series of Dairy Impact videos designed to communicate the importance of our $20.6 billion dairy business to our communities and our state.  

If you would like to incorporate the "Cows and Conservation" video into an upcoming presentation or event, or want more information on WMMB's Dairy Impact Initiative, contact the Wisconsin Milk Marketing Board at 800-373-9662 or e-mail producer@wmmb.org.

Wisconsin Milk Marketing Board, Inc., a nonprofit organization funded by Wisconsin dairy producers, promotes the consumption of milk, cheese and other dairy products made in America's Dairyland.

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